Merchandising isn’t just a trend—it’s a marketing powerhouse that’s been elevating brands for years. It’s one of the most effective ways to keep your brand top of mind, even with the hardest-to-reach audiences (yes, millennials, we’re talking to you).
When you give your audience something they can use daily, adorned with your brand, you’re offering more than just a gift—you’re giving them a tangible, daily reminder of your company. It’s not just advertising; it’s a conversation starter, a piece of your brand they can hold, use, and connect with. And that connection? It’s powerful.
With these stats, it's clear—merch isn't just an accessory, it's a strategic move.
The Advertising Specialty Institute conducted a study that dove deep into customer satisfaction and the real impact of promotional merchandise. Here's what the numbers revealed:
These stats don't lie—promo merch isn't just a gift; it's a lasting impression.